Travel Trade and Groups

Where We Are:  

In the heart of England and well connected by road, rail and air, Shakespeare’s England is one of the most accessible places in the UK. Our region covers South Warwickshire, including Stratford upon-Avon, Warwick, Kenilworth, Royal Leamington Spa, Rugby, Coventry and Coventry, and the surrounding towns and villages.  

By Car: Only 1.5 hours from London, Shakespeare’s England offers you and your travelers the chance to have a unique and traditional experience in the Heart of England. 

By Rail: Under 1.5 hours from London and 20 minutes from Birmingham airport and the rail station, well connected with Avanti West Coast, West Midlands trains and Chiltern Railways.

By Air: Only 20 minutes from Birmingham International (BHX) airport. With daily flights from/to the USA, Canada, Middle East, UAE, India, and Europe.   

Who We Are: 

Shakespeare’s England is a not-for-profit, public-private partnership recognised as the official Destination Management Organisation (DMO) for Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and the wider South Warwickshire region. The idyllic destination encompasses parts of the Cotswolds and some of England’s most charming towns,  

We are home to world famous attractions including the Royal Shakespeare Company, Warwick Castle and Shakespeare’s Birthplace, The British Motor Museum, Anne Hathaway’s Cottage and more. This is where history and heritage come to life.  

A blend of more than a thousand years of history and innovation, a packed festival and events calendar, a dynamic cultural programme and some of the best food and drink in the UK, makes the region a relaxed yet cutting-edge destination. 

Creative but traditional at the same time; from Shakespeare’s houses to contemporary art galleries, Warwickshire always makes an impression and offers an exciting mix of experiences for visitors of all ages. From atmospheric theatres, inspiring gardens, leisurely boat trips, amazing shopping, award-winning museums and internationally recognised food and drink, Warwickshire is the perfect destination for a group and solo travelers alike. 

Stratford-upon-Avon and Warwick act as the perfect base from which to explore the region. Just make sure you leave enough time to discover what makes people return time and again. 

Travel Trade and Groups 

Shakespeare’s England supports DMCs, wholesalers, ground handlers, tour operators, travel agents or transport companies looking to include and promote the region to their customers. 


Warwickshire exceeds expectations as a destination for days out or short breaks, as well as offering a convenient stopover between London and the North. 

With so much to see, our travel trade team will provide help and advice on visiting Shakespeare’s England and work with you to discover the most fascinating experiences and attractions for you and your groups. 

Where we can support:   

  • Information about the Shakespeare's England region.
  • Information on hotels, restaurants, pubs, venues, attractions, and experiences. 
  • Itinerary ideas, inspiration, and suggestions to help with the planning of unique group tours. 
  • Advice on ground handler and key supplier contacts and guides.
  • Familiarisation Trips organisation and visits.
  • Image library for your brochures and website.

For more details, please contact

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