Shakespeare's England Membership

Shakespeare's England is the official DMO (Destination Marketing Organisation) for the South Warwickshire region including Stratford-upon-AvonWarwick, Kenilworth, Royal Leamington Spa and surrounding areas.  

Warwickshire is one of the most visited destinations in the UK, attracting millions of business and leisure visitors from the UK and overseas every year and our membership offers businesses a unique opportunity to engage with this audience through a dedicated range of marketing, PR and Travel Trade opportunities. 

Why Become a Shakespeare's England Member:

Marketing and Promotion

As a member of Shakespeare's England, we offer businesses a unique opportunity to engage this audience through a dedicated range of marketing opportunities and business engagement programs. Your business or organisation will be included in our marketing and promotional activities, including The Shakespeare’s England website, our social media channels, inclusions in press releases and press activities and other platforms whenever possible. This can increase your visibility to potential visitors and help you attract more customers to your business.   


By joining Shakespeare's England, you'll have the opportunity to network with other tourism-related businesses and organisations in the area. This can lead to new partnerships, collaborations, and business opportunities. 

Tourism Forums

These events include travel trade industry updates, training sessions and exclusive guest speakers from key tourism organisations.

Industry Insights

As a member, you'll have access to industry insights and research about tourism in the region. This can help you make informed decisions about your business or organisation and stay up to date with the latest trends and developments. We work closely with Visit Britain, Visit England, EOTA and we are members of UKinbound.  

Training and Development

Shakespeare's England offers training and development opportunities for its members, through The West Midlands Growth Company, Visit Britain and UKinbound, including workshops, seminars, and other events. These can help you improve your skills and knowledge and stay competitive in the tourism industry.  

Exclusive Access to Events and Activities

Members of Shakespeare's England are offered access to exclusive events, activities, and collaboration opportunities. This may include access to FAM trips, participation in Travel Trade shows and hosting hospitality and Tourism partners at the Tourism Forums. 


For those businesses who may want to advertise and experience the benefits of the enhanced promotion of the Shakespeare’s England brand, options are available. 

As a result of Membership, businesses enjoy a special set of benefits, from complimentary website listings to special event invitations. We also build strong business relationships with our members to understand exactly how we can support their businesses. So much of what we do is about sharing content and information and it is therefore critical that we are able to respond quickly and effectively. 

Becoming a member of Shakespeare's England is a smart investment for any business or organisation in the leisure and hospitality industry, who wants to attract more visitors to the region and stay ahead of the competition.  


“The Shakespeare Birthplace Trust continues to benefit from the ongoing advocacy, profile and support that being part of a dynamic DMO can offer. As we look to rebuild our visitor base and audience profile post-pandemic, these kind of influential relationships will be even more important to our recovery strategy.”

Rachael O’Connor-Boyd – Director of Visitor Experience & Business Development, Shakespeare Birthplace Trust

“We have been members Shakespeare’s England for many years as it being part of this network and community of like-minded local businesses has kept us up to date with new and exciting developments in and around Leamington, Stratford and Warwickshire.

It has benefitted us immensely to be part of this team of businesses, growth hubs and new innovations to help attract people to the area and enhance the tourism experience of our region.  As a unique business in the area, we use our membership with Shakespeare’s England as a platform to promote what we do as a multi-faceted venue and polo club.  We promote our sports on site, our many venues and our beautiful, thatched pub The Millstone Hare.

Our membership is invaluable to us as it helps grow traffic to the site both on and offline and adds another layer of communication to our target audience.

The pandemic has massively impacted our sector and all Shakespeare’s England members, however the team at Shakespeare’s England quickly brought the group meetings online, kept in contact and ensured that we all collaborated as a group even when we couldn’t be together.

It has enriched our business by being members of this collaborative group and we will stay with them for many years to come to ensure that we grow tourism to the region and attract more and more people to our venues”

Michelle Greenwood – Marketing Manager, Dallas Burston Polo Club

Contact us to become a member today!

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