Shakespeare's England Membership
Shakespeare's England is the official DMO (Destination Marketing Organisation) for the South Warwickshire region including Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and surrounding areas.
Warwickshire is one of the most visited destinations in the UK, attracting millions of business and leisure visitors from the UK and overseas every year and our membership offers businesses a unique opportunity to engage with this audience through a dedicated range of marketing, PR and Travel Trade opportunities.
Why Become a Shakespeare's England Member:
Marketing and Promotion
As a member of Shakespeare's England, we offer businesses a unique opportunity to engage this audience through a dedicated range of marketing opportunities and business engagement programs. Your business or organisation will be included in our marketing and promotional activities, including The Shakespeare’s England website, our social media channels, inclusions in press releases and press activities and other platforms whenever possible. This can increase your visibility to potential visitors and help you attract more customers to your business.
Networking
By joining Shakespeare's England, you'll have the opportunity to network with other tourism-related businesses and organisations in the area. This can lead to new partnerships, collaborations, and business opportunities.
Tourism Forums
These events include travel trade industry updates, training sessions and exclusive guest speakers from key tourism organisations.
Industry Insights
As a member, you'll have access to industry insights and research about tourism in the region. This can help you make informed decisions about your business or organisation and stay up to date with the latest trends and developments. We work closely with Visit Britain, Visit England, EOTA and we are members of UKinbound.
Training and Development
Shakespeare's England offers training and development opportunities for its members, through The West Midlands Growth Company, Visit Britain and UKinbound, including workshops, seminars, and other events. These can help you improve your skills and knowledge and stay competitive in the tourism industry.
Exclusive Access to Events and Activities
Members of Shakespeare's England are offered access to exclusive events, activities, and collaboration opportunities. This may include access to FAM trips, participation in Travel Trade shows and hosting hospitality and Tourism partners at the Tourism Forums.
Advertising
For those businesses who may want to advertise and experience the benefits of the enhanced promotion of the Shakespeare’s England brand, options are available.
As a result of Membership, businesses enjoy a special set of benefits, from complimentary website listings to special event invitations. We also build strong business relationships with our members to understand exactly how we can support their businesses. So much of what we do is about sharing content and information and it is therefore critical that we are able to respond quickly and effectively.
Becoming a member of Shakespeare's England is a smart investment for any business or organisation in the leisure and hospitality industry, who wants to attract more visitors to the region and stay ahead of the competition.
Testimonials

Tom Benjamin Founder, Go Cotswolds
Since our inception in 2014 we've been members of Shakespeare's England and have greatly benefited from our membership. Initially, when our business was just an idea then in its infancy, we found them to be helpful, encouraging and supportive and as we became more established (and grew) so did our relationship with them. Connections through the DMO with other businesses and organisations have enabled us to access opportunities we otherwise may not have had and their support through the Covid-19 pandemic was invaluable.

Akshada Kodag Director of Sales and Marketing, The Welcombe Hotel & Spa
Since we have joined the Shakespeare England membership, we have had our profile raised within the Warwickshire and as part of the membership, the hotels are promoted on their platforms, Global Expo’s, and exhibitions, which is a great opportunity for hotels. I recently attended a speed networking event at Stratford Manor- which was a fantastic experience. Also being a member gives you the opportunity to host their quarterly tourism event. We look forward to continuing working with Shakespeare England.

Lyndsay Hooper Communications & Marketing Officer, Charlecote Park
It’s been a pleasure to work with Shakespeare’s England this year. From their proactive approach to promotional activities, to the warm and friendly team who have supported us with social media takeovers and bespoke press releases. They’ve helped us to further our reach, increase footfall from local visitors, and diversify our audience. It’s excellent value for money, and we look forward to working with them again next year.

Alan Lee Marketing Manager, Warwick Castle
Shakespeare’s England has been instrumental in enhancing the visitor experience at Warwick Castle. Their expertise in promoting local attractions and arranging seamless travel plans has significantly boosted our visitor numbers. The professionalism and dedication of the Shakespeare’s England team ensure that every guest has a memorable and enriching experience. Their support in highlighting Warwick Castle’s historical significance and family-friendly activities has been invaluable.

Nick Laister Owner, Fairytale Farm
We have been members of Shakespeare’s England for several years now and consider it to be an important partner for the continued success of our business. It gives us access to some fantastic marketing opportunities, a range of relevant seminars and events, as well as opportunities to meet other operators working in the same sector. It is also a great resource when we need help or information and gives a very personal and tailored service to the needs of our business. We hope to have Shakespeare’s England at our side for many years to come.

Toby Batchelor Head of Commerce, British Motor Museum
Shakespeare's England plays an important role in Marketing and promoting the region to local, national and international audiences. Members such as the British Motor Museum benefit from the increased visibility that this marketing activity generates. Whether it's representing the region at key events, arranging FAM visits for international buyers, or creating member networking opportunities with other regional tourism related organisations - the work of the DMO, helps the Museum to develop new relationships and reach new audiences.

Morgan O’Kennedy General Manager, Clarion Charlecote Pheasant
I am delighted to share my positive experience with Shakespeare's England. As a member, the Charlecote Pheasant Hotel has dramatically benefited from excellent networking opportunities, connecting us with local businesses and industry professionals. The events hosted are always memorable and provide valuable exposure and marketing opportunities. Moreover, Shakespeare's England has provided outstanding support and expertise. Their team has consistently assisted us in promoting our hotel and enhancing our visibility in the tourism sector. We deeply appreciate the collaboration and look forward to continued success together.
Contact us to become a member today!
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