Shakespeare’s England is the perfect location as a meeting and incentive destination for both domestic and international businesses.

Located in the heart of England, we cover the main towns of Stratford-upon-Avon, Kenilworth, Royal Leamington Spa, Warwick and the surrounding countryside of South Warwickshire and The Cotswolds.

Along with the central location and ease of access, are very competitive conference rates, to ensure that meetings, or conferences in Shakespeare’s England, will impress and delight delegates, without breaking your budget.

Who are Shakespeare’s England?

Shakespeare’s England is the official Destination Management Organisation for South Warwickshire and the surrounding area. Our role is to promote business and leisure tourism to the area locally, nationally and internationally, to boost the visitor economy and to support businesses in Warwickshire.

Why South Warwickshire?

The Shakespeare’s England region combines the rich heritage of medieval England, world-renowned cultural venues and beautiful countryside, with excellent transport links by air, rail and road, making Warwickshire an ideal location.

Warwickshire and Coventry have long been a gateway to the Midlands, with a history of catering for a wide variety of international and domestic visitors, as tourists, or business visitors, providing high levels of service and a wide variety of suitable hotels, venues and visitor attractions.

At the heart of Shakespeare’s England are the historic towns of Warwick, with its wonderfully complete castle dating back to 914; the medieval town of Stratford upon Avon, home to the world-famous playwright William Shakespeare and the Royal Shakespeare Theatre, Kenilworth with its rich castle heritage, and royal connections over 900 years and Coventry, city of peace and reconciliation, currently experiencing a renaissance due to being awarded City of Culture for 2021.

Travel and Transport

The Shakespeare’s England area covers Coventry and South Warwickshire and the surrounding towns and villages. Sitting in the heart of England and well connected by road, rail and air; it is one of the most accessible places in the UK.

By Rail

  • You can be in London in only 1.5 hours; Birmingham Airport in 20 minutes and East Midlands Airport in only 35 minutes
  • Easy access to 500 million consumers across Europe via air, road or rail
  • 98% of the UK market consumers and businesses are within a four-hour travel time

By Air

  • Birmingham Airport is the UK’s third-largest airport outside London
  • The airport is only 35 minutes’ drive from Stratford upon Avon
  • Fly to over 150 direct destinations from Birmingham Airport

By Road

  • Shakespeare’s England is at the heart of UK’s motorway network, M40, M42, M6, M1, M5 giving easy access for UK visitors. (map here to show the location)

Rail links into the region

The area is well served by the rail network, with regular fast and frequent train lines coming into Birmingham New Street, which is the regional inter-city hub. The most direct route from London itself is from Euston to Coventry – approx. 1hr, or from Marylebone station to Royal Leamington Spa – approx. 1h 10mins, Warwick or Warwick Parkway – 1hr 20 mins with Chiltern Railways.

Local rail services operate from:

  • Birmingham (New Street) to Coventry in 20 mins
  • Birmingham (Moor Street & Snow Hill) to Royal Leamington Spa – 30 mins
  • Birmingham (Moor Street & Snow Hill) to Stratford-upon-Avon – 50 mins
  • Birmingham (Moor Street & Snow Hill) to Warwick, Warwick Parkway – 20 mins

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