West Midlands Tourism Awards 2025

In collaboration with The West Midlands Growth Company and Visit England, we are excited to announce that entries for the West Midlands Tourism Awards 2025 are now open!

The West Midlands Tourism Awards are an important annual celebration of the success and importance of the West Midlands and Warwickshire tourism and hospitality industry. The event is one of the largest business celebration events in our region, recognising and rewarding our Tourism and Hospitality businesses for their dedication to providing high quality visitor experiences, innovation, and exceptional customer service. The awards celebrate the very best of what our region has to offer.

Supported by the West Midlands Tourism and Hospitality Advisory Board (THAB) and the West Midlands Growth Company, and in partnership with Shakespeare’s England, the Awards are FREE to enter and are open to all leisure and hospitality businesses in the West Midlands and Warwickshire,

The awards categories are as follows:

Cross sector categories, open to all business types:

  • Accessible and Inclusive Tourism Award
  • Ethical, Responsible and Sustainable Tourism Award
  • International Tourism Award
  • New Tourism Business Award

Business type categories:

  • Business Events Venue of the Year
  • Cafe/Coffee Shop of the Year (Taste of the West Midlands*)
  • Casual Dining Award (Taste of the West Midlands*)
  • Camping, Glamping, Holiday Park of the Year
  • Experience of the Year
  • Large Hotel of the Year
  • Small Serviced Accommodation Provider of the Year
  • Self-Catering Accommodation of the Year
  • Pub of the Year
  • Restaurant of the Year (Taste of the West Midlands*)
  • Large Visitor Attraction of the Year
  • Small Visitor Attraction of the Year
  • Tourism Event/Festival of the Year**

You can access a full list of the award categories here.

The closing date for applications is 8th July 2024, with the 2025 event taking place early next year.

Regional winners will be automatically nominated for VisitEngland’s National Awards for Excellence, providing a chance for your business to be recognised on a national level.

How to Enter the West Midlands Tourism Awards

You can enter the awards online via the West Midlands Tourism Awards website here. You will need to create a user account if you have not already registered.

Support with your Entry

If you are a Shakespeare's England member and you have any questions about the awards please contact our Business Development Manager Vicki Zamudio.

Good luck!

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