West Midlands Tourism Awards 2026
In collaboration with The West Midlands Growth Company and Visit England, we are excited to announce that entries for the West Midlands Tourism Awards 2026 are now open!
The West Midlands Tourism Awards are an important annual celebration of the success and importance of the West Midlands and Warwickshire tourism and hospitality industry. The event is one of the largest business celebration events in our region, recognising and rewarding our Tourism and Hospitality businesses for their dedication to providing high quality visitor experiences, innovation, and exceptional customer service. The awards celebrate the very best of what our region has to offer.
Supported by the West Midlands Tourism and Hospitality Advisory Board (THAB) and the West Midlands Growth Company, the Awards are FREE to enter and are open to all leisure and hospitality businesses in the West Midlands and Warwickshire.
Eligible winners will be automatically entered into the national awards and judged within their category via the main judging process. Then, finalists are invited to the VisitEngland Awards for Excellence Awards event, where the national winners are announced.
The awards categories are available here.
The closing date for applications is 21st July 2025, with the awards ceremony taking place early in 2026.
How to Enter the West Midlands Tourism Awards
You can enter the awards online via the West Midlands Tourism Awards website here. You will need to create a user account if you have not already registered.
Support with your Entry
If you are a Shakespeare's England member and you have any questions about the awards please contact our Business Development Manager Vicki Zamudio.
Good luck!