Shakespeare’s England Forges Major Partnership to Drive Growth
Shakespeare’s England is partnering with Destination Coventry to form the Coventry & Warwickshire Destination Partnership.
The new partnership has been formed under the new Local Visitor Economy Partnership (LVEP) framework, which was developed and administered by Visit England as a result of the government’s response to the independent de Bois Review of Destination Management Organisations in England.
It will see both organisations working together with local authorities to ensure that the region’s tourism industry has a powerful voice at a national level regarding future policies.
Both organisations are also laying the foundations for potential future investment to develop the region’s offering, with LVEPs eligible for future grant funding, shared destination marketing opportunities, and access to data-rich research projects to help inform future decision making.
Both Shakespeare’s England and Destination Coventry will remain as separate brands and will continue to promote and support the area’s tourism businesses.